A couple of days ago I made the big announcement that I was starting a new digital agency.
If you didn’t see it, you can check out the post here. This blog will chart the progress and I hope you’ll follow along. Go ahead and subscribe over on the right to get notified about new posts.
As I talk to people, the two most common questions are:
- What are you going to focus on?
- What’s the name going to be?
I’ll give you a short version of #1 for now and expand on it in a future post. We are going to focus on driving results through creating valuable content and awesome user experiences that drive people to take action. We’ll do this based on a deep understanding of how people are constantly evolving their use of digital technology. Okay great, what does that really mean?
Traditional and mobile websites, mobile apps, email, full social & content marketing…and other future customer touch points. We’ll stay away from “online advertising” unless we come with an idea for a client where it actually has value to the user or its designed to amplify content.
What role will we play? Research, strategy, user experience design, visual design, development, promotion, analytics and results optimization. Basically start to finish.
Get to it! What’s the name?
Okay, okay. The agency will be called Sandbox.
- Heavy focus on innovation and collaboration. Marketing and technology are constantly evolving and the new breed of agency needs to be nimble.
- People First – I want this agency to be the best place to work in Atlanta. Creating in the sandbox means bringing on the best talent who are continuously looking for ways to improve their environment.
- People First #2 – For brands to succeed in the coming years they must create experiences that are laser focused on their consumers. This means inviting consumers to participate in the process from day one. Call it a “sandbox style” of marketing if you will.
Where did the name come from?
After working on the Vision, Mission & Values and about a full month of lists and brainstorming sessions, I was talking with my 10 year old son about his desire to start a business making online video games (of course). We were talking about the costs involved and I said he’d have to buy servers to host it. He said, “I’d probably make it a sandbox game like Minecraft” and I was like “Hmmmm….Sandbox is an interesting name.” In the gaming world the term Sandbox game means that the user can create and host their own environments.
So I added it to the list and after a few days I woke up one morning and it all became clear. Sandbox was the name.